Masflex Cookware: Celebrating 25 years For the Love of Cooking

The Masflex brand recently celebrated 25 years in the Philippines.

I received an invitation to join Masflex’s celebrations, and it was an afternoon filled with food, cooking, and some surprises.

Products were displayed all over the venue. I was seated near the cookware displays, so I took this video:

A video posted by Em Alcantara (@touringkitty) on

What best way to showcase Masflex’s products than to try them yourself! We were given a chance to do some Pancake Art (which, I think, I didn’t fare well, haha, so much for the non-visual artist musician!).

Pancake Art

This was actually a contest of the best pancake art, and the winners did really pretty designs!

And, live cooking demo, of course! Masflex also introduced its newest Brand Ambassador, Nancy Reyes Lumen. Who else but the Adobo Queen can show off Masflex Cookware’s versatility through her cooking!

Ms. Nancy Reyes - Lumen (Brand Ambassador together with the Host, Mr. Hiren Mirchandani - VP for Marketing
Ms. Nancy Reyes – Lumen (Brand Ambassador together with the Host, Mr. Hiren Mirchandani – VP for Marketing

Ms. Nancy showed us three recipes – Adobo sa Beer, Kinulob, and Bibingka Crepe. She even showed a bonus recipe, called Rodrigo’s Roast, which became timely then because of the name of the new Philippine President.

Adobo sa Beer
Adobo sa Beer.
Kinulob
Kinulob.
Bibingka Ube Crepe Cake
Bibingka Ube Crepe Cake.

She invited guests to be “chef of the day” who assisted her in her cooking of each dish.

Chef Jaja, who is also an art teacher, assisted us in the Pancake Art area.

At the end of the program, the big box onstage filled with Masflex items were won by one lucky guest! 

Awarding of Grand Raffle

Before marriage, I wasn’t that keen on my cookware. What we have at home, we use. But now that I have my own family to cook for and feed, I was checking on the brands of my cookware, ensuring they are of high quality and will last for a long time. I think I’ve found where to invest my money on for cookware and kitchenware.

We are on the process of shifting into induction cooking, which some of my friends say, is more cost efficient and safe considering we live in a condo unit. Gotta change cookware as well, and I know which ones to get from the Masflex line.

Congratulations, Masflex Cookware!

Before I end, a final photo:

Touringkitty with Mr. Mirchandani and Ms. Reyes Lumen for a final photo op. I was so shy to come up onstage at first but I did, and even introduced myself to Ms. Nancy whom I first met during the Teresa production of their Alma Mater, St. Theresas College last year.

All photos supplied by Masflex.

Website: www.masflex.com.ph
Facebook Page: www.facebook.com/MasflexCookware
YouTube channel: MasflexCookware

~ Touringkitty

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