Lea Salonga says, “Magandang Araw!”

We kept on guessing who the new brand ambassador for Insular Life is, until the phrase “world-class Filipina” was mentioned. Only one name comes to mind — Lea Salonga. I kinda had a hint as I saw vans of a television network parked outside of the quaint Seda Hotel at Bonifacio Global City, where the press launch for this Filipino life insurance company was held.

As you may have seen in Insular Life’s TV commercials nowadays, Lea Salonga is the company’s first ever celebrity endorser.

 

Ginger of Manila Workshops and Mommy Ginger invited some mommy bloggers to this press launch last Friday. There, I was able to meet Mommy Glaiza of Moomy Musings and Mommy Milette of http://luckyfinds-shareapic.blogspot.com. I wanted to find out what this life insurance company has in store for its clients and prospective clients this year. As a mom myself, I am looking for the best options where to invest financially.

Lunch was served as the guests trickled in. While waiting for the start of the program, we were directed to two booths behind us: a coffee station and a laptop showing an AVP about their upcoming campaign website.

What better way to have a good day than to drink a steaming hot cup!
What better way to have a good day than to drink a steaming hot cup!

 

Two of Insular Life executives then spoke about their 2014 communications campaign and its components.

Jesus Alfonso Hofilena, EVP & Head of Sales and Marketing talked about the Positivism Campaign the company is promoting among its employees and clients
Jesus Alfonso Hofilena, EVP & Head of Sales and Marketing talked about the Positivism Campaign the company is promoting among its employees and clients.
Amelita Tamayo, FVP & Head of Marketing and Agency Support Division elaborated on the specific components of the campaign and why the company has taken this track
Amelita Tamayo, FVP & Head of Marketing and Agency Support Division elaborated on the specific components of the campaign.

 

A website called MagandangAraw.com.ph which will be formally launched on January 20, will encourage people to do good deeds that exhibit positivism, write about them or upload photos of it in the website, and share their experiences through social media networks with the hashtags #InsularMovement and #MagandangAraw. Raffle prizes await the lucky positive movers.

An invitation for coffee and a live encounter with possible clients shall also take place. Here is where the Insular Life’s Magandang Araw Brew by Roaster Juan’s come in. This artisan coffee shall be served to possible clients or life insurance sellers.

Insular Life execs and Lea answering questions from the press.
Insular Life execs and Lea answering questions from the press.

 

Aside from spreading positivism, Lea stressed the importance of having a secure financial future for the family. Getting life insurance does not only mean securing yourself. It also means peace of mind for the people you love.

And this year, our family is set to do both — do more good deeds (specifically giving to charity more) and strengthen our family’s financial investments while our daughter is not yet in school.

Another photo with Lea, this time, I am not performing alongside her, but writing about her
Another photo with Lea, this time, I am not performing alongside her, but writing about her.

 

I leave you with this song commissioned by Insular Life, “Isang Magandang Araw,” with lyrics by Rayna Vihuela Reyes and music composed and arranged by Mike Villegas. I hope it will spark positivism in you, too.

 

~ Touringkitty

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